The Power Of Corporate Kinetics

Create the Self-adapting, Self-renewing, Instant Action Enterprise

Companies such as Microsoft, Hewlett Packard, Coca-Cola, and Dell Computers have hit on a strategy for continuing super profit growth; they are operating as kinetic enterprises. The theory expounded in this ground-breaking book, is that in a kinetic enterprise, executives and front-line staff work together to respond to fast-shifting markets. This flexible and productive way of working is their answer to surviving in a wired and widely changing world.