The Sell-In: How Alternative Rock Turned Mainstream

The Sell-In: How Alternative Rock Turned Mainstream by Craig Mathieson


ISBN
9781865084121
Published
Binding
Paperback
Pages
280
Dimensions
152 x 230mm

This is a who's who of contemporary Australian rock that charts the way "alternative" music went from being an unwanted, unloved sideshow at the start of the 1990s to being the new mainstream. All the key bands in this country fall, to varying degrees, under the alternative banner. All of them were struggling ten years ago, now they're all touring the world.

In the 1990s an entire generation of independent minded musicians and those who struggled alongside them in their shared subculture were elevated into the mainstream, some prospered, others burnt out or simply faded away. This is a compelling story full of fun things: sex, drugs, rock & roll, ego trips, fist fights, double crosses . . .
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