Dimensions
167 x 235 x 22mm
A Field Guide for Dynamic Sales Performance
This book provides step-by-step instruction, operational techniques and example customer dialogue to protect and grow accounts and sales territories, win competitive business and create demand for new business.
With a wealth of case studies, tactics and no-nonsense guidelines, the book offers strategies guaranteed to help any salesperson outthink, outmanoeuvre, outclass and - most importantly - outsell the competition.
