In The Terrifying Art of Finding Customers, Collin Stewart lays out the key principles that start ups need to follow. Starting with the uncommon art of actually listening to prospective clients, he leads you through the essential first step of getting great product-market fit, and then what comes after that: actually selling.
Stewart knows that while some founders, like him, have sales backgrounds, others don't, and he covers the key practices of selling that non-salespeople won't know... along with the key mistakes that salespeople make when they find themselves running companies. Stewart brings stories and insights from his own and others' experience to show what great sales conversations do and don't look like, how to find new clients, the stages of a sales process that actually works, how to manage a sales team and sales pipeline.
An essential go-to guide for entrepreneurs to understand the impact how strong product market fit will have on their go to market efforts.
