The Two But Rule by John Wolpert


ISBN
9781394221080
Published
Binding
Hardcover
Pages
256

An inspiring and exciting guide to building unstoppable momentum for your transformative ideas
In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You’ll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker.
You’ll discover how to address common “but” complaints, like “But that’s too expensive,” or “But that won’t work,” at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you’ll also find:

Explanations for why a “but” statement should always be followed by another “but” statement
Discussions of why “toxic positivity” and blind optimism can be just as harmful as constant naysaying
Step-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuelA can’t-miss resource for managers, executives, directors, and business leaders everywhere, The Two But Rule is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems.
Mothers Day Catalogue 2024 x Book Frenzy
39.96
RRP: $49.95
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $49.95
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Leaders Eat Last
24.99
19.99
20% Off
The Infinite Game
29.99
23.99
20% Off
Project Management Secrets
12.99
6.99
46% Off
Management Secrets
12.99
6.99
46% Off
How Successful People Lead
19.99
15.99
20% Off
Head And Heart
34.99
27.99
20% Off
Trump The Art Of The Deal
24.99
19.99
20% Off
Extreme Ownership
29.99
23.99
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.