Insights from the World's 50 Greatest Brands.
In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. The truly great brands capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. 'The Ultimate Book Of Business Brands' shows how ordinary products can be transformed into business legends. The authors tell the inspiring stories behind industry greats such as Adidas, Ferrari, Sony, Hoover, and many more.
