Lessons from the 20 Greatest Business Decisions Ever Made.
At the heart of all business success is a key decision. The decision of one Coca Cola executive to give GIs access to cheap supplies of Coke during World War II created the link between Coke and the American way of life that has sustained the firm ever since. Anita Roddick's decision not to sell cosmetics tested in animals created a worldwide retail revolution.
With insight and humour, this book tells the story behind successful business decisions and draws out the critical and universal lessons for all business people.