The Ultimatum of Pleasure by Arsen Dallakyan


ISBN
9780761869436
Published
Binding
Hardcover
Pages
216
Dimensions
158 x 238 x 20mm

This book is dedicated to the research of the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure-having turned into a commodity and a means of manipulation-defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one's self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
Father's Day Catalogue 2025 x Book Frenxy
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