To Be Honest by Dom Thurbon


ISBN
9781923186439
Published
Binding
Paperback
Pages
240

The ability to tell the truth is central to building great businesses and creating societies where people flourish. Honesty, healthy scepticism, and the capacity to sort fact from fiction and lean in to hard conversations help drive everything from innovation and transformation to engagement and wellbeing. Yet it s never been harder to commit to being honest and telling the truth. From well-meaning mistakes to deliberate bad faith propaganda, we are living through a plague of misinformation and the explosion of Generative and Agentic AI and rise of algorithmic media means it is getting worse, not better.

To Be Honest - Why we lie, why it doesn t work, and what to do unpacks the dawn of this disinformation age, examining its causes and effects on how we lead our teams, our organisations and our societies. And for managers, entrepreneurs, leaders - or even concerned citizens - who wish to fight back against this tidal wave of tripe, it offers a toolkit to help us restore our relationship with the truth, create cultures of truth-telling in our businesses, and improve our personal and professional results in ways that really matter.

An entertaining and thought-provoking must-read by one of Australia s most highly regarded behavioural change experts.
32.99



To Be Honest is scheduled to be released in 2 months 15 days.

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