Build credibility and make a meaningful impact without chasing followers
Valuable and Visible: Redefining Personal Branding By Leading With Impact Over Image offers a revolutionary, service-first approach to personal branding for professionals who want to share their expertise and help others without the self-promotion and vanity metrics of influencer culture. Created by Vanessa Errecarte, who teaches one of the only MBA-level personal branding courses in the United States, this book introduces the proven EPIC Framework that helps readers gain visibility and credibility by serving their audiences rather than chasing fame.
The book guides readers through establishing their unique positioning, packaging their knowledge into frameworks and intellectual property, creating consistent and valuable social media content, and cultivating sustainable growth. Readers learn to stop the scroll with the AEIOU method, build websites they own, overcome vulnerability around video content, and implement a simple weekly routine that doesn't lead to burnout. Real success stories that come from professionals like an optometrist, an embryologist, a leadership coach, a reality TV contestant, and more demonstrate how the framework transforms careers across diverse fields.
Readers will also discover:
The TRUTH framework and Fab Four question set that positions your expertise in a counterintuitive, novel way that captures attention and establishes authority with your target audience
A recycled social strategy that prioritizes consistency and value over algorithm hacks, allowing busy professionals to maintain visibility in just a few hours per week
The SERVE script for creating authentic video content that overcomes vulnerability and builds genuine connections without performance anxiety or self-promotion
Practical exercises for building owned audiences through websites, text, and email lists rather than renting space on platforms controlled by others
Strategic methods for measuring success through impact and professional opportunities rather than follower counts
Perfect for MBA students, graduate students, undergraduate students, academics, researchers, mid-career professionals seeking career advancement, entrepreneurs, leaders, and executives, Valuable and Visible offers an ethical, sustainable alternative to traditional personal branding that leads with impact over image. This book empowers specialized professionals to share breakthrough ideas and build meaningful professional credibility by helping others solve real problems.
