The exponential rate of change and disruption in the world mean that the traditional organisation-structure led approach is no longer fit for purpose. In this book, The Values Economy, the authors explain how the three primary influencers of Choice, Communication and Control have created a new paradigm that they refer to as the 'Values Economy'. Leaders of organisations can survive and thrive in this brave new world by implementing a tried and tested, detailed methodology which can be applied in any setting. The core principle is alignment, with a specific focus on the areas of brand identity, employee engagement and customer experience. This helps to establish a sense of shared values with all stakeholders and equips the organisation with the agility needed to deliver sustained performance in a dynamic business environment where disruption is the new normal. The authors' combined Baby Boomer and Gen Z perspective provides a compelling, irresistible blend of sharp insight, operational know how and pragmatic hopefulness, bringing the theory to life with a range of case studies from different sectors, sizes and stages of maturity. AUTHORS: Alan Williams coaches progressive leaders of service sector organisations, internationally and in the UK, to deliver values-driven service for sustained performance. He is a published author and speaker whose projects have delivered measurable business results across a balanced scorecard and been recognised with industry awards. In Samuel Williams' current role, he works across the change management life cycle to deliver people-and technology-led business change. He is passionate about identifying the need for change, mapping out the path to benefit realisation, and helping organisations to move from the outlined as-is state to an improved and more mature to-be state that improves efficiency and quality. His empathetic nature and strong social skills enable him to engage with a wide range of stakeholders to understand the unique nuances within organisations that influence their readiness for or resistance to change. SELLING POINTS: . How to Deliver Purpose-Driven Service for Sustained Performance . Offering a new approach to business thinkers that puts passion, purpose and inclusivity and the forefront of all business ventures for a more sustained and effective performance . New approach to business and brand identity based on robust academic and industry research and includes a practical operational delivery . Understanding corporate and customer relations and their impact on business revenue
