Featuring 102 visual identity studies from around the world, Vivid! ? The Allure of Color in Design serves as a guidebook to the effective use of color in advertising, marketing and branding. As one of the essential elements in visual communication, color selection offers the first opportunity to draw in an audience. Color-rich design campaigns can capture customers and clients in the blink of an eye while promoting brand longevity. Vivid! examines the successful use of color in a range of situations including logos, branding identity, and printed matter for office, corporate and retail design. Projects are categorized by the color spectrum with in-depth case studies at the beginning of each section. A complete reference for designers and branding professionals.