This is a first-time look behind the scenes and inside the mind of Johan Bruyneel, the team director with the most wins in cycling history, and the strategist, confidant, motivator, and coach behind Lance Armstrong's amazing success.
Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former pro cyclist looked struggling rider and cancer survivor Lance Armstrong in the eye and said, 'Look, if were going to ride the tour, we might as well win.'
In that powerful phrase, a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel brought innovation to the sport of cycling and went on to prove he could win without his superstar: in 2007, he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.
We Might as Well Win takes us behind the scenes of this amazing nine-year journey through the Alps and Pyrenees. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents, and we hear the secrets of eking the best out of a disparate team. We learn that not winning isn't always losing, as Bruyneel struggles to prove himself post-Armstrong with new riders, new strategies, and sceptics around every corner.
Readers will relish this inside tour.
