The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customersWhat Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love What do they hate Find the answers, and you're well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:,
*Use listening posts and Contact Point Innovation to refine customer types,
*Engineer experiences for each micromarket that are not only exceptional, but relevant,
*Connect across the five most important touchpoints,
*Co-create with your customersWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
