What Matters Most: Business, Social Responsibility And The End Of The Era Of Greed

What Matters Most: Business, Social Responsibility And The End Of The Era Of Greed by Fenichell Hollender


ISBN
9781844133970
Published
Binding
Paperback
Pages
336

In 'What Matters Most', Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in
pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestle, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth.

Jeffrey Hollender has been a leading pioneer in the world of environmentally proactive business for over 15 years. He has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth.
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