Where's The Loot? by Grant Butler


ISBN
9781865084640
Published
Binding
Paperback
Pages
224
Dimensions
140 x 215mm

Who Really Made the Money During the High-Tech Boom and How You Can Do the Same Next Time.

What does it take to become a success in the new global economy that is being fundamentally reshaped by the communications revolution?

The dozen or so business people on whom this book is based have all become very wealthy, very quickly in Internet, computing and communications businesses - the cutting edge of the networked economy. In less than five years they have amassed a staggering net worth of around $100 billion; mid-2000, the fortunes of some of them crashed in an equally spectacular fashion.

But why them? They weren't the only ones who saw the communications revolution coming. Nor were they always the smartest people, or the richest, or the most technically-gifted. So how did they make all that loot and what is it about their histories, personalities and approaches to business that has set them apart?

Based on interviews with the key players, this book argues that they succeeded because they followed these simple rules for success in the new networked environment: have a vision; become an entrepreneur; move fast; use other people's money; treasure ideas; be prepared to share; play tough; and work hard.

A racy, gripping read, the book also reveals what it takes to avoid the almost inevitable crash that follows the new-technology boom.
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