119 x 180 x 20mm
Tales for the Tormented Traveller.
An amusing, insightful and irreverent look by one of the world's leading management thinkers at the business of flying and airlines and how we, the passengers, are treated.
What is air travel really about? Queuing. Trying to find your passport and boarding card somewhere in your bag. Wrestling to fit your luggage into the overhead locker. Filling in your landing card incorrectly. Trying to work out how the carton of spring water once fitted onto your food tray. Managing to nod off, only to be woken five minutes later by the Captain announcing that Iceland can be seen somewhere off to the right. Queuing. Waiting by the luggage carousel as the baggage handlers tease you with lost cases from previous flights.
Flying can be hugely frustrating and stressful. But when seen through the eyes of one of the world's leading management gurus - Henry Mintzberg - it is transformed (in the same way people in Economy are transformed into sardines) into an amusing and irreverent look at the madness of management practices and commercialism in the air and on the ground.
In the course of his teaching on strategic management issues all over the world, Professor Mintzberg has flown hundreds of thousands of miles and has been forced - through numerous interruptions from the flight deck - to keep his eyes and ears open. This book is the result of that forced attention. It is his personal and anecdotal account of the illogical and mystifying world of flying and its management.