Dimensions
161 x 230 x 27mm
How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth And Profits.
Marketing has traditionally been gut-driven, undisciplined, and often unaccountable. Marketing executives rarely had to defend their expenditures and results. But those times are changing. In 'Your Gut Is Still Not Smarter Than Your Head', marketing consultants Clancy and Krieg explain how to implement disciplined, accountable marketing that achieves results. Similar to Six Sigma in its methodologies, disciplined, accountable marketing will revolutionize the industry as we know it.
