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    By: Seth Godin

    $29.95
     
     
    ISBN
    9780141036458
    Date Released
    Binding
    Paperback
    Pages
    368
     

    Out of Print

    Description
    Seth Godin's Purple Cow teaches us that in order for businesses to achieve real success, they need to stop being a brown cow and dare to change their colour. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. In The Big Moo, a team of bestselling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear: don't be afraid to be different. Now is your opportunity to combine ideas from both books to ensure that your business always stands out from the crowd.

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