Do you wish you could come up with brilliant ideas, but don't know where to start? Or maybe you're already full of bright ideas and just need a little help in fine-tuning them. Companies expect their employees to be dynamic and forward thinking and if you get an idea right, the rewards can be great. Having great ideas will boost your motivation, improve your effectiveness and encourage innovation. In self-employment, ideas are the life-blood of your business and it cannot survive without them. But how can you come up with good ideas? And how do you get the backing you need to finally make it a reality? Brilliant Idea has all the answers. This new book will take you step-by-step through the life cycle of an idea.