Dimensions
155 x 230 x 20mm
Straight from the China CEO: Advice on leading operations in the worldSsquo;s fastest-moving, highest stakes market. 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.
Soaring spending power among the worldnsquo;s largest consumer population, radical digital transformation creating a cash-less, asquo;always on,squo; society, severe generation gaps udash; these are just some of the factors which have completely transformed China since 2006, the year when the first volume of China CEO was published. And these are three of the main reasons the authors have again teamed up to put together this second volume dash; collecting entirely new content via in-depth, exclusive interviews with the heads of 25 high-profile CEOs of multinational companies in China, as well as a number of highly respected consultants who have built their careers by delivering advice on succeeding in the market.
In this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nationasquo;s wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants also divulge their secrets for keeping up with Chinarsquo;s astoundingly broad and rapid digital transformation in which the nation is now leading the world in mobile payment, online shopping, social media, Artificial Intelligence, and facial and voice recognition. They also discuss trends including localization of top positions in China, the rise of female top executives in the country and the challenge of attracting the nationosquo;s highly international, purpose driven millennials.
Hear directly from the China CEOs of: ABB, AB InBev, Bayer, Bosch, Carrefour, Coca-Cola, IKEA, Korn Ferry, Lego, LRsquo;Oreal, NIIT, Mango, Manulife, Marriott, Maserati, Microsoft, Philips, Scania, SAP, Sony, Standard Chartered, Tata, Udacity, VictoriaRsquo;s Secret (Lbrands IntNsquo;l), Volvo, etc.
Learn from seasoned China experts at McKinsey NCo, Economist Group, and more
Written in a practical, easy-to-read format ideal for busy professionals, educators, and students
China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance or executive programmes.
