Corporate man: characterised by grey suits, unwavering support for the status quo, an ability to pass the buck, and loyalty to the organisation.
Corporate skunk: innovative, fast moving, sometimes eccentric, and often operating on the fringes.
The first biography of Tom Peters - guru, corporate messiah, author and management fashion accessory - this book uncovers the truth behind the hype, the reality behind the Peters mythology. In this searching account of one of the business world's most powerful motivators, Stuart Crainer traces the rise of a one-man industry from McKinsey and the Pentagon to his emergence as a latter-day corporate Billy Graham.
Through interviews with Tom Peters, as well as with Peters' former associates, his contemporaries, acolytes and opponents, Stuart Crainer builds a complete picture of a many-faceted man. The result is this book which simultaneously demystifies the guru industry and explains why managers continue to put such faith in a select few individuals.
- Publication Date:
- 16 / 07 / 2001