Dimensions
184 x 230 x 22mm
The Secrets of Creative Genius for Business and Beyond.
What exactly is creativity, and why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques within everyone's reach.
Michalko has analysed over 100 of history's greatest thinkers - from Leonardo da Vince to Charles Darwin, Thomas Edison to Walt Disney - to show you how creative people think and how to put their secrets to use. Packed with practical exercises and strategies for stimulating creativity, this book will revolutionise the way you think and open up a world of innovative solutions to challenges that you face every day.
