A Guide to Building Your Business Future.
Innovation and change are the hallmarks of successful companies. To survive and prosper in today's turbulent business environment you can't afford to ignore them. By fostering creativity and initiative in your organisation you make a direct investment in your future.
So how do you develop a culture of innovation in your organisation? Where can you get your ideas? And how can you protect your intellectual property and capitalise on your creativity? This practical guide shows you how to be innovative in product development, business processes and service delivery. Checklists and self-assessment exercises are included to help you assess your personal potential to be creative and innovative.
Essential reading for managers whose work requires them to look for and act on opportunities to be innovative, and for all small business owners who are serious about success.
