Eat And Go: Branding And Design Identity For Takeaways And Restaurants

Eat And Go: Branding And Design Identity For Takeaways And Restaurants by Shaoqiang Wang


ISBN
9788416504916
Published
Binding
Paperback
Pages
240
Dimensions
203 x 279mm

Showcasing over one hundred restaurants that offer both table and takeaway services, 'Eat and Go' reveals the creative dimensions of designing packaging for takeaway food. From balancing aesthetic considerations against usability to conveying a restaurant's brand image in an appealing way, designers working in this field face many fascinating challenges. In exploring what is both a quirky area of packaging design and a key aspect of the hospitality sector, 'Eat and Go' offers creative food for thought for designers, marketing professionals and gourmets alike.
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