Eric Bischoff: Controversy Creates Ca$h

Eric Bischoff: Controversy Creates Ca$h by Eric Bischoff & Jeremy Roberts


ISBN
9781416527299
Published
Binding
Other
Pages
400
Dimensions
153 x 234mm

Eric Bischoff is one of the most controversial figures in the world of wrestling. Under his watch as the president of WCW, the company went head-to-head with Vince McMahon and the WWE and beat them at their own game until ultimately imploding.

First hired as part of the WCW in the role of on-air announcer, Bischoff was asked by then WCW owner, Ted Turner when he thought was needed to beat the World Wrestling Federation--Turner liked his answer, and Bischoff was appointed president of the company. With Turner and his money behind him, Bischoff declared war. He hired top, recognised talent away from the WWE; he produced a show that looked more dangerous, was more sexy, and with more of an edge than anything done by McMahon and his team. Going head-to-head with the WWE, but broadcasting live, Nitro became the number one wrestling show for 80 consecutive weeks.

However, the formula for the WCW's success also became its blueprint for failure. Top heavy with highly paid talent with control over their storylines, the WCW stumbled, and the WWE stepped in and took the lead in the ratings and never gave it up. When Time-Warner bought out Turner, they found that the WCW was losing millions a year, and all WCW programming was cancelled. Vince McMahon swept in and was able to buy the entire company for pennies on the dollar.

In this no-holds-barred look at his career and life, Eric Bischoff will discuss the things that he did right and all that he did wrong as he helped shape the sports entertainment industry into the billion dollar business it is today.
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