A Creativity Tool Based on the Ancient Wisdom of Heraclitus.
In this striking illustrated package, Roger Von Oech reveals how the wisdom of the ancient Greek philosopher Heraclitus can jumpstart our creativity.
Heraclitus was famous for his provocative sayings. For example: "You can't step in the same river twice." "Dogs bark at what they don't understand." "Expected the unexpected, or you won't find it, because it leaves no trail."
Today, more than 2,500 years after they were written, his ideas about life, nature, and the cosmos remain as startlingly original as ever. In this book, Roger Von Oech uses thirty or Heraclitus's epigrams as a springboard to innovation. Treating each saying as a creativity exercise, he supplies mental puzzles, amusing anecdotes, and intriguing questions designed to topple old habits of thought and fire the imagination.
Anyone - from corporate executives to students to artists - looking for a new approach to problem-solving will find this a wise and invaluable tool.
