Everything you need to know to take your first steps on the road to small business success
If yoursquo;re thinking about starting your own small business but don squo;t know where to start, or if you squo;ve recently started trading and have discovered that itosquo;s not as easy as you thought, Getting Started in Small Business, 4th Edition is the book for you! Now fully updated to include more information about developing online strategies, this easy-to-follow guide includes handy tips and tricks to help you develop your business idea and make it a success.
Covers all the small business basicssdash;from weighing up the pros and cons of being your own (and others squo;) boss to getting the legal aspects right
Offers priceless pointers on how to research markets, identify a customer base, assess the competition and test new products and services
Provides expert guidance on how to create a winning business plan, formulate business goals and develop online strategies
Now includes expanded information on understanding financial statements and calculating profit margins and ratios.