Hunch by Bernadette Jiwa


ISBN
9780241290965
Published
Binding
Paperback
Pages
176
Dimensions
129 x 198 x 11mm

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight. Anxiety over 'being more innovative' leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution? In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly. Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where 'x' marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
24.99

This product is unable to be ordered online. Please check in-store availability.


Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Bernadette Jiwa

The Making Of Her
32.99
32.99
_% Off

You might also like

All About Love
by bell hooks
24.99
24.99
_% Off
Sand Talk
24.99
24.99
_% Off
The Queen Is Dead
34.99
34.99
_% Off
How to Be an Antiracist
35.00
16.00
54% Off
Eggshell Skull
32.99
32.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.