Canfield is the founder of "Self Esteem Seminars" in Santa Barbara, and "The Foundation for Self Esteem" in Culver City, California. One of Canfield's most recent books, The Success Principles (2005), shares 64 principles that he claims can make people more successful. In 2008, he wrote The Success Principles for Teens with Kent Healy, as a result of the success of his original book. In 2006, he appeared in the DVD, "The Secret", and shared his insights on the Law of Attraction and tips for achieving success in personal and professional life. In the summer of 2004 Canfield founded The Transformational Leadership Council (TLC), a closed membership, invitation only members' club.