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Microtrends Squared by Mark Penn


Authors
Mark Penn
ISBN
9781501191824
Published
Binding
Paperback
Pages
432
Dimensions
152 x 229 x 28mm

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party.

Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
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Other Titles by Mark Penn

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Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party.

Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.

Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged-as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to under-stand the wave of the future when it is just a ripple.
ISBN:
9781501191824
Publication Date:
01 / 04 / 2018
Pages:
432
Dimensions:
152 x 229 x 28mm

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