Dimensions
162 x 230 x 23mm
Big data and data advantage have captured business imagination with their powerful capabilities, holding more potential future influence on the wealth of companies and people than any other resource. The authors have long been proponents of data analysis for commercial advantage and with this book they seek to share their knowledge and experience with the business world.
For the professional working with commercial data who finds themselves time and resource short and without a deep knowledge of statistics or data mining, Monetising Data will be an invaluable source of ideas, of ways to generate extra usage from data already collected and of solutions to problems. A practical guide on how to extract information and business advantage from data, it considers aspects of potential data, interfaces, data handling and management, statistical methods and business issues. It thoroughly reviews data sources, data quality issues and business issues, and presents a wide range of case studies and examples to demonstrate how to adapt the ideas toward monetization, whatever the business area. A supporting website will host datasets and questions / answers.
