On a Roll: From Hot Dog Buns to High-Tech Billions

On a Roll: From Hot Dog Buns to High-Tech Billions by Howard Jonas


ISBN
9780670879021
Published
Binding
Hardcover
Pages
293

You've never met a multimillionaire like Howard Jonas. An enterprising kid from the Bronx, Howard has one simple - but smart - idea that revolutionised international telecommunications. He pioneered what is now an over-a-billion- dollar-a-year industry, successfully fought off AT&T's aggressive attempts to pull the plug on his operation - then took his own start-up company public, to net over $100 million for himself. And it all began with a hot dog stand, as Jonas relates in this effervescent account of how he became the millionaire next door.

Howard's company, IDT, is a model of upstart entrepreneurship, continually reinventing what it is and how it markets itself, pushing through new ideas while never losing sight of the importance of good service and satisfied employees. His down-to-earth and opinionated approaches to business inform every page of this energetic autobiography. Howard Jonas is a terrific storyteller, full of wry wit and iconoclastic wisdom - find out how he got from here to there, with flair - and a little mustard on the side.
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