A behind-the-scenes look at one of the world's largest global brands, exploring what can be learnt about the entrepreneurship of Steve Jobs and the inception of Apple, reissued for Apple's 50th anniversary
**The classic story of how Apple became the most valuable company in the world, reissued for Apple's 50th anniversary**
Every empire has an origin story. This is Apple's.
Before Apple became the most valuable company in the world, it was just an idea sparked in a garage. Return to the Little Kingdom is Michael Moritz's vivid, behind-the-scenes account of Apple's explosive early years - a raw, fast-paced journey through invention, obsession and the birth of a movement. More than a story about Steve Jobs or a scrappy start-up, Return to the Little Kingdom is a rare blueprint of how enduring companies are built from nothing but vision and nerve.
Updated with Moritz's reflections on Apple's extraordinary resurgence, this classic work is essential reading for founders, dreamers, and anyone determined to build the future. If you want to understand how empires are born, start here.
