Richard Branson: Virgin King

By: Tim Jackson

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ISBN
9780006382676
Date Released
Binding
Paperback
Pages
406
Dimensions
197 x 130mm

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Richard Branson is unique among today's folk heroes. Which other self-made British billionaire could lay claim to the highest esteem of our school children? Which other company chairman could be referred to by former BA Chairman Lord King as a 'pirate', having launched an airline largely on the profits of a pop song, and then go on to strike terror into the hearts of Coca-Cola and Pepsi by repackaging a branded cola? Only Branson. He is the everyman entrepreneur of our times: half marketing genius, half motivational wizard.


Virgin King explains how Branson started a mail-order record business in 1969 and ended up with a corporate conglomerate and riches beyond his dreams today. In the first fully independent, unauthorised account of one of the great success stories of our time, Tim Jackson reveals how a public-school drop-out has found the key to presenting aggressive business acumen with a friendly face. Virgin King is the compelling history of both a private business empire and the man at its centre.
ISBN:
9780006382676
Publication Date:
01 / 05 / 2003
Pages:
406
Dimensions:
197 x 130mm

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