Robin Li & Baidu: A Business and Life Biography

Robin Li & Baidu: A Business and Life Biography by GUO HONGWEN


Authors
GUO HONGWEN
ISBN
9781912555451
Published
Binding
Paperback
Dimensions
129 x 198mm

China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.   In 2000, Robin (Yanhong) Li founded Baidu and turned the company into the largest Chinese search engine (with over 80% market share by search query) and the world's second largest search engine. In 2005, Baidu completed its IPO on NASDAQ, and in 2007 became the first Chinese company to be included in the NASDAQ-100 Index. This book is the story of the rise of Robin Li and Baidu, which is integral to the story of China's vast internet economy.  AUTHOR: Guo Hongwen is a leading Chinese biographer and a member of China Writers Association. With deep insight into famed Chinese companies, Guo has written descriptive and revelatory pieces on internal corporate mechanisms and development passwords. He has written over 20 biographies.   SELLING POINTS: . An illuminating biography of one of China's leading entrepreneurs . China's recent global economic rise has been phenomenal ? and is being led by entrepreneurs like Robin Li . Written by a leading writer with inside knowledge and contacts . Fascinating account of Li's life, challenges and motivations ? as well as the business ideas behind his success . Part of the "China's Entrepreneurs" series that offers illuminating biographies of China's greatest entrepreneurs
EOFY 2025 Book Frenzy
21.24
RRP: $24.99
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $24.99
Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by GUO HONGWEN


You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.