The Manager's Guide To Competitive Marketing Strategies 3rd Ed

The Manager's Guide To Competitive Marketing Strategies 3rd Ed by Norton Paley

156 x 234mm

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth. Features over 60 real life case studies reflecting topical issues of concern in today's climate; and a new 4-step technique to segment markets with greater precision. Norton Paley is an experienced consultant whose clients include American Express, IBM and Hoechst. He is the author of several best-selling books.
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