This book is about online social networks - MySpace, Facebook, Bebo, Friendster, and others -- and how they are transforming our lives. Online social networking is revolutionising how we see ourselves, how we interact with others, how we work, and how we do business. This book examines the powerful forces driving this revolution, the impact of these profound changes, and their far-reaching consequences.
The chapter structure of the book is built around Idenitity/Status/Power which gives a cohesive central argument running through the book linking the micro - individual to the macro - society effects. Every chapter is rich in anecdotes and illustrations from business. Entertaining parallels are made with the world of the Knights Templar in the Middle Ages, which help bring out.
Based at INSEAD, the authors are uniquely placed to comment in an influential way on the implications of these new networks for business and the economy.
