In 1984, Michael Eisner became CEO of Disney, a corporation in great difficulty. Over the next decade and a half, he executed one of the most remarkable financial turnarounds in the history of business, transforming Disney from a company with a market value of $2 billion in 1984 to $75 billion in 1997. Eisner has taken the Disney brand into new and innovative directions while retaining its focus on family entertainment for all. Work in Progress charts the rise of Michael Eisner from running errands at NBC to running the Disney empire.
Having spent his life helping other people to tell stories, Eisner now tells his own - with humour, insight and unstinting honesty. He is forthcoming about the highs and lows, the triumphs and the difficulties in both his professional and personal spheres. Throughout this book we watch Eisner grapple with the often paradoxical choices that he faces each day in managing a creative company - an ongoing drama about risking failure and creating success.
- Publication Date:
- 01 / 06 / 1999
- 152 x 230mm