This book provides a vivid and detailed analysis and insight into life in modern China. It brings together researchers, sociologists, entrepreneurs and the findings of 20 years of polling research to show how the people of China have coped with the immense changes to their lives in the past two decades. It shows how people in China have had to balance traditional values with modern day demands, how they have emerged as consumers dealing with modern technology and how they have struggled for a better life.
The economic success story of China in the last 30 years is well known this is a detailed study of the people who built that success. Written by leading executives at Beijing based Horizon Research Consultancy Group this work is rich with data and analysis and discusses nearly all aspects of life in China. It explores love and marriage and changing family relations. It examines everything from fast food to fashion; migrant workers; work and careers; real estate and investment; shopping online and health care.
A constant theme throughout the book is the phenomenal change that is taking place in the lives of the Chinese people. The book will appeal to anyone who is keen to know the goals and aspirations of people in modern China as well as their challenges and achievements.
