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Can We Do That?!: Outrageous PR Stunts That Work - And Why Your Company Needs Them

Can We Do That?!: Outrageous PR Stunts That Work - And Why Your Company Needs Them by Peter Shankman


Authors
Peter Shankman
ISBN
9780470043929
Published
Binding
Paperback
Pages
212
Dimensions
155 x 227 x 14mm

PR guru Shankman chronicles some of the most ridiculous, outrageous, and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR.
49.95


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