Hanging By a Thread

Hanging By a Thread by Erin Deering


ISBN
9781922930194
Published
Binding
Paperback
Pages
288
Dimensions
153 x 234mm

The stratospheric rise of Australian swimwear label Triangl was one wild ride, with retail whiz Erin Deering at its helm. This is the story of building a business from scratch, selling one bikini a day to making over US $200,000 in the same 24 hours, and the devastating toll it took upon its Co-Founder's mental health. For fans of Winging It by Emma Isaacs, Sophia Amoruso's Girl Boss and Samantha Wills' Of Gold and Dust.

What would it take to walk away from a dream life in Monaco and a global multi-million dollar business? For Triangl co-founder and entrepreneur Erin Deering, it was a series of breakdowns, breakups and profound self-examination. From selling one bikini a day to making over US$200,000 in the same 24 hours... the stratospheric rise of this little Australian brand was one wild ride, and Erin Deering was at its helm.

Wind back the clock on any Australian or New Zealand woman in her 30s or 40s today and you'd probably find a Triangl bikini tucked away in her swimwear drawer. The uniquely neoprene, colour-blocked bikinis were the summer accessory season after season. Yet as customers snapped selfies at the beach, one woman was holed up in a smog-filled Hong Kong apartment, living on canned soup, battling 20-hour days and debilitating depression, trying to make it all happen.
Hanging by a Thread takes a vulnerable deep dive into success and the challenge of caring for your mental health while in pursuit of your dreams. From getting scammed out of $50,000, trying to illegally cross the China border, meeting with the most elite private equity firms with a 3-month-old baby in tow and even experiencing the Kardashian-Jenner-kiss-of-death, Hanging By A Thread shares what it was really like behind the closed doors of one of Australia's young start-up success stories, and to be a woman on the edge of a nervous breakdown.
For fans of Girl Boss by Sophia Amoruso, Emma Isaac's Winging It and Samantha Wills' Of Gold and Dust, Hanging By A Thread is for anyone who dreams of starting a business and being financially successful as well as those who, despite having so much to feel grateful for, can't escape that nagging sense that there could just be more to life.
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