Inside Digital Advertising by Donald MacKenzie & Koray Caliskan


ISBN
9781509568642
Published
Binding
Paperback
Pages
250

Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.

This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multi-billion dollar, money-earning machine, and how Facebook - almost by accident - also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising's open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems, in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising's material politics, its giant megamachines, and the foundations of platform power.

Inside Digital Advertising lays bare the processes that underpin today's global advertising industry. It will be a key book for students and academics in the social sciences, humanities and business studies and it will appeal to anyone interested in the forces that are shaping our everyday digital world.
36.95



Inside Digital Advertising is scheduled to be released in 8 days.

Other Titles by Donald MacKenzie & Koray Caliskan

Data Money
49.95
49.95
_% Off

You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.