Down-but-not-quite-out advertising executive Daniel Savage is one of the walking wounded-a casualty of the sex war. All his relationships have ended in defeat; one in divorce. Now he's starting over.
Starting with a blank sheet of paper, he catalogues all his past failures in order to get to the heart of where it all went wrong. He ends up with ten infallible rules for making everything work out - "the Love Secrets". All he has to do now is apply them to the love of his life - who just happens to be his best friend's girlfriend.