Dimensions
136 x 204 x 29mm
As six advertising agencies scrambled for the Subaru of America account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity and egotism that make up an ad campaign.
It's a behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kernnedy, an aggressively hip ad agency whose creative director despised cars. It's a history of advertising's journey from the conventionally upbeat slogans to the supercool nineties minimalism. It is a fast-paced, insightful, and occasionally appalling look at an industry whose obsession with image has infected our entire culture.
