There is a massive amount of nutritional information available to the modern shopper and with an ever-increasing concern for our own health, weight and all-round wellbeing, having an understanding of what we are actually eating is crucial to maintaining a balanced, sensible diet. The problem with this trend is that we have a raised awareness of exactly what it is we are putting into our systems, and the amount of information has become overwhelming. We are bombarded with advice, some of it good, and the difficulty facing anyone who is concerned about what they and their family are eating is being able to digest all this information and sort the fact from the fiction. Increased government regulations have ensured that food companies must articulate greater and greater detail on their products - but what does it all mean? How much currency does the term '99% Fat Free' actually have in the current environment.
From de-mystifying the statistics on a muesli bar to explaining what terms like 'GE Free' and 'No Added Sugar' actually mean, this guide will ensure that the concerned consumer can have a non-biased, clear and simple understanding of the foods they are buying and make an informed choice on what goes into the supermarket trolley.