135 x 203 x 16mm
Why Most Small Businesses Don't Work and What to Do About It.
In this first new and totally revised edition, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business and shows how to apply the lessons of franchising to any business. Finally he draws the vital, often overlooked distinction between working on your business and working in your business. After you have read this book, you will truly be able to grow your business in a predictable and productive way.