Financial Times Essential Guide to Writing a Business Plan, The

Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you'll formulate a coherent, consistent & convincing plan with your backer's needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need.

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