This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy. AUTHOR: Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands. SELLING POINTS: . The essential tools for analysing data in today's data-driven economy . Practical and authoritative ? written by a leading and experienced practitioner . Data (especially Big Data) is a critical factor in determining business success today . Contains up-to-date techniques and methods on analysing data
