The Fresh 20

THE FRESH 20 is an alternative to food as products. It's about buying less and making more. It's about loading your dinner table with delicious, preservative-free food. It's about saving that takeout money for something more rewarding than takeout!

Featured as a 'genius site' by InStyle Magazine, THE FRESH 20 is the end of 'what's for dinner'. Author Melissa Lanz came up with this idea when the working mother's busy corporate life was getting in the way of serving up healthy meals for her family. What she needed was an organised system. What she came up with was a progam that incorporates wholesome, non-processed food (20 ingredients to be exact), simple and delicious recipes and low-cost dinners. She quit her day job as an internet marketing executive to form THE FRESH 20, and since then her passion has caught the attention of other brands, food bloggers and noteworthy chefs.

Now in this beautifully designed cookbook with colourful professional photos, readers will be inspired by THE FRESH 20 mission and find out just how easy it can be to cook five nutritious, delicious and cost-effective meals for their families every week.

The book, which is divided by season to take advantage of the freshest foods available, lays out weekly meal plans, including shopping lists and inventive recipes, based around only 20 ingredients (plus some pantry staples). Getting dinner on the table every night is easier and more rewarding than ever with THE FRESH 20.